Maximising ROI by A/B split testing your Facebook ads

facebook Mar 16, 2018

Having a successful Facebook advert campaign can become the toughest task, if it is done without testing each and every element that’s going to be posted and can affect your success. Facebook advertising is one of the advertising type that enables advertisers to do split testing to have best options for the advertising campaign.

What is A/B split testing?

Also known as split test or bucket testing. It helps in selecting the best elements for your campaign by comparing two versions, A and B, of same thing and are tested against each other. A/ B split testing is done to identify variable changes that can bring in improvements in results that can drive ROI of the campaign to a higher level. 

Why Split Test Facebook Posts and Ads?

Split testing can be considered as the tool for shaping your marketing tactics that can give desired results for the campaign. In case of Facebook advert campaign, it can be Facebook post or ad, landing page design, etc. Once both the version are published, track performance of each of the versions and opt for the one which generate best results which are according to your objectives for the campaign.

How to A/B test Facebook Ads for getting maximum ROI?

Here are the major target areas of Facebook ads where even a slight change can create a big difference in ROI.

A/ B testing for images:

Images are inevitable part of Facebook ads as they catch user attention as soon the ad is seen on users news feed. Select the images that best defines your product or services that you want to deliver to users. Create two Facebook ads with same ad text and headline and have different images for both the ads. Publish them and track the results of both the adverts and keep the one which generate desired results.

A/ B testing for title:

If you have the best image but still not getting expected result, then try experimenting with the tile of ad as it’s the second most important thing after the ad image. Your title text should be catchy, for this you can make use of value proposition title. You can also use logo of your company in place of title.

A/ B testing for Ad body copy:

Ad body copy is the way of telling ‘why’ one should click on your ad. Ad body copy helps you in telling features and in promoting features of your product/ services / business in limited word count. Make the copy which is crafted perfectly to match up the need of an ad. 

P.S Once you are done with the A/B split testing analysis the ROI and CTR received from both A and B option for your Facebook ad. Continue with the one which is driving best results for your Facebook advert campaign.

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